Mijin CHOI

Mobile Design
TotalEnergies SG
AsyncSwift
Experience Design
EV Futures SG
NUS MSc EDI
HCI-UX Research
Trapic.
Narcissus-Interaction
Bicycle Belt: MicroBit
Bagcelet
3D Design
Prototyping Modeling


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©2024 mejinchoi

National University of Singapore, MSc Engineering Design and Innovation

Visual identity for student experience at NUS, MSc EDI programme.

Brand Identity, Signage & Environmental Graphics


Working PeriodDec 2023 -  Jan 2024
ResponsibilitiesExperience / Visual Design
Key StakeholdersProgramme Director, Alumni Group
ToolsFigma, Adobe Illustrator, Adobe Photoshop



The Master of Science in Engineering Design & Innovation (MSc EDI) is a unique programme developed to meet the challenges of the 21st century. Designed for professionals who already have working knowledge in their own respective disciplines, the programme trains students to work together, making the most of their creativity and passion to solve societal challenges such as environmental sustainability, global warming, garbage overload, transportation congestion and many others.

The programme is anchored by four core courses, comprising Design Thinking & Product Development, Engineering Systems Design, Ideas to Market, and a major multi-disciplinary design project which will span two semesters and typically involves a multi-disciplinary team working on an industrial problem. Students also have a wide selection of electives to choose from three verticals, namely Design, Enterprise and Technology.

The programme is unique in that it brings together ideas from industrial design and complex engineering systems to deliver solutions that are holistic and that meet the needs of stakeholders. The electives allow students to explore their passions in different areas and contribute to the major design project.